There are two types of curation: sprints vs marathons
Looking at Bundlr’s community, we noticed there are two distinct types of bundles. We call them sprints or marathons, and they’re very distinct ways to curate a topic. Neither is better than the other, it depends on what you’re trying to achieve. Here’s some information to help you choose wisely.
Sprints
These usually take a couple of hours to make, and can quickly have dozens or even hundreds of clips. They are used when you’re working on something time-sensitive. Common examples:
- Covering conferences
- Gathering resources for a blog post
- Materials for a school assignment
- Live news coverage
This kind of curation tends to get attention more quickly, since it’s about something interesting at the moment. You can watch the number of views increasing in real-time. But it won’t be of much use following it because there won’t be many updates. And so the attention eventually dies.
Marathons
Marathons start small, without buzz, like when you’re creating a new blog. Unlike sprints, they keep getting updates. Common examples:
- Topics work-related
- Someone’s hobby
- Inspiration (like beautiful photography)
- Community resources
- Online clipping (a press page for a product or service)
This kind of curation slowly attracts followers. The audience steadily increases. Look at the The Meaning of Life bundle, updated frequently by Renato, for over a year now. It’s one of our most followed bundles, without being promoted. This is the best strategy if you’re trying to build a following and become an influencer in a particular topic.